Privacy Policy for Flower Delivery Redbridge

Introduction

This Privacy Policy explains how Flower Delivery Redbridge ("we", "us", or "our") collects, uses, stores, and protects your personal data when you use our services to place flower delivery orders in Redbridge and the surrounding districts. We are committed to respecting your privacy and safeguarding your data in accordance with the EU General Data Protection Regulation (GDPR) and applicable data protection laws.

Who This Policy Applies To

This policy applies to all customers who place orders with Flower Delivery Redbridge for delivery in Redbridge and nearby districts, whether through our website, by phone, or via any other order channel we provide. By using our services, you agree to the collection and use of your information in accordance with this policy.

What Data We Collect

We collect and process several types of personal data from you in order to fulfil your orders and provide our services. The data we collect includes:

• Contact Information: Such as your full name, email address, phone number, and delivery address.
• Recipient Information: The name, delivery address, and contact number of the recipient for flower deliveries.
• Order Information: Details of your purchased products, order history, and any delivery instructions you provide.
• Payment Information: Card payment details or transaction references (note: actual payment processing is conducted by trusted third-party payment processors).
• Communications: Records of correspondence with you, including inquiries, feedback, and complaints.
• Technical Data: IP address, browser type, and similar technical data collected when you visit our website, used for security and analytics purposes.

Lawful Basis for Processing Your Data

We only process your personal data where we have a lawful basis to do so under GDPR. The main grounds for processing your data include:

• Contractual necessity: Processing data is necessary to enter into or perform our contract with you, such as fulfilling your flower delivery order or contacting you about your order.
• Legal obligations: We may be required to process your data to comply with legal and regulatory obligations, such as accounting and tax requirements.
• Legitimate interests: We may process your data where it is in our legitimate interest, provided these interests are not overridden by your rights and freedoms, such as improving our services and handling customer enquiries.
• Consent: Where required, we seek your explicit consent, for example, to send you marketing communications. You can withdraw consent at any time.

How We Use Your Personal Data

Your personal data is used for the following purposes:

• Processing and fulfilling your orders, including delivering flowers to the requested recipient address.
• Communicating with you about your order, delivery progress, customer support, or feedback.
• Processing payments securely via trusted payment providers.
• Improving our website and customer service based on analytics and feedback.
• Complying with legal obligations, including maintaining records for tax and reporting purposes.
• Sending direct marketing communications if you have consented to receive them (you can opt out at any time).

Data Retention

We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including providing our services, meeting legal, accounting, or reporting requirements, and resolving disputes. Typically, we will retain order and contact data for up to seven years after your last transaction, unless a longer retention period is required by law. When your data is no longer required, it will be securely deleted or anonymised.

Our Processors and Third-Party Service Providers

To provide our services, we use certain trusted external companies (data processors) who process your data on our behalf. These may include:

• Payment processors who handle transactions securely on certified platforms.
• IT hosting and support services to maintain website functionality and data security.
• Delivery partners who assist in the fulfilment of orders.
• Analytics providers who help us monitor website usage and improve our services.

All third parties who process data for us are required to act only on our instructions and to provide appropriate data security measures. We do not sell, rent, or trade your personal information to third parties for marketing purposes.

Your Rights Under GDPR

As a customer, you have rights in relation to your personal data under the GDPR. These rights include:

• Right to access: You can request a copy of the personal data we hold about you.
• Right to rectification: You have the right to have inaccurate or incomplete data corrected.
• Right to erasure: You may request that we delete your data, subject to certain exceptions (such as compliance with legal obligations).
• Right to restrict processing: You can ask us to restrict the processing of your data in certain circumstances.
• Right to object: You have the right to object to us processing your data where we rely on legitimate interests or for direct marketing.
• Right to data portability: Where applicable, you may ask us to transfer your data to you or another service provider.
• Right to withdraw consent: If we process your data based on consent, you can withdraw this at any time.

To exercise these rights or if you have questions regarding your data, you may contact us using the methods described on our website or by contacting customer support.

Data Security

We take the protection of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, destruction, or alteration. These measures include encryption, secure processing platforms, and restricted access for staff handling your data.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our practices. Any updates will be posted on this page, and you are encouraged to check back periodically to stay informed about how we protect your privacy.

Contacting Us

If you have any questions about this Privacy Policy or how your personal data is processed at Flower Delivery Redbridge, please use the contact details provided on our website or your order confirmation to reach our data protection representative.